The Appointment of Takanori Kitano as President

　In June 1999, then-Vice President Takanori Kitano was appointed as the President, and a new management team was formed. Aiming for a global enterprise that creates value, the company introduced the idea of cash flow and promoted production innovation through the activity of SNAP to improve productivity and establish a high-profit and high-quality business structure.
　In April 2000, the company established the Stanley Group Vision. The Vision defined the Stanley Sprit as "Outshining Light" and illustrated the group's goal and shared basic values as a manufacturer. President Kitano made a series of Vison Top Caravan, extensive tours to the group companies to promote this Vision to the entire group from August of the same year to February of the next year.

The Introduction of Three-dimensional Group Matrix Management

　In April 2001, in order to set out and implement global strategies, Stanley Electric made a shift to the three-dimensional group matrix management that consisted of three axes: business divisions, cross-divisional functions, and group companies.
　First, the Electronics Equipment Business Division and the Automotive Equipment Business Division were abolished, and the following ten divisions were established: Optoelectronic Device Division, Display Device Division, Lighting Device Division, Lighting Application Division, Strobe Division, Integrated Components Division, Automotive Divisions I and II, Motorcycle Division, and Accessory & Parts Division. Then, a consolidated division management was established so that the ten divisions as well as domestic and overseas group companies operated on a self-supporting basis. Also, a business management office was newly established to ensure the overall control of all divisions as well as management optimization.
　 Strategies for cross-divisional functions were formulated independently so that they could effectively collaborate with each other and solve their common problems. Also, the domestic and overseas group companies were encouraged to be independent to play their roles in implementing strategies.

Three-dimensional Group Matrix Management

Nissan Cima equipped with seven lens headlamps

Stanley Electric Hungary Kft. (SEH) at the time of establishment

Global Expansion towards the World's Five Key Regions

　In 2001, Stanley Electric reached a global cooperation agreement with HELLA, Germany's leading automotive lighting manufacturer, to cooperate together and become the world's number-one supplier of automotive lighting. The cooperation partnership later expanded, leading to the establishment of the fifty-fifty joint venture Hella-Stanley Holding Pty Ltd. (HESA) in February 2002. It was headquartered in Melbourne, Australia, and was designed to serve as an investing firm when the two companies expanded their joint business. In 2021, the two companies continued their partnership and signed an agreement for their 5th cooperation.
　In August 2001, Stanley Electric Hungary KFT. (SEH) was also established as a production base in Hungary. As a result, the company had production bases in all five key regions (Japan, the Americas, Europe, Asia-Pacific, and China) and became a global supplier capable of providing speedy and excellent services to customers worldwide.

Signing ceremony for the cooperation agreement with HELLA