Stanley's 100th Anniversary Site

chapter4 1971-1990

Towards Becoming an Optoelectronics Enterprise

After building steady domestic foundations, Stanley Electric began to develop light-emitting diodes (LED) in 1969. LED's applications were drastically expanded by the improvements of luminous efficiency as well as development of a continuous manufacturing technology. As the automotive industry was shifting towards overseas production, the Stanley Electric was also expanding its overseas production bases. At that time, the company also developed innovative automotive equipment. These included multi-reflector headlamps whose reflectors had a photometric control function whereas conventional reflectors (reflective surfaces) only had a light collection function. That was an evolution of headlights from conventional functional parts into design parts. From the 1970s to 1980s, the company created groundbreaking products one after another to grow into an optoelectronics enterprise based on its prominent technologies.

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CHRONOLOGY

1971
Dec.

Launched light-emitting diodes (red LEDs)

1972
Nov.

Launched miniature strobe for photographs

1973
Apr.

Increased capital stock to 2,035,000,000 JPY

Apr.

Launched green LEDs

Aug.

Opened the Hiroshima Factory

Dec.

Started to manufacture all-glass sealed beams

1975
Jan.

Launched yellow LEDs

Feb.

Opened the Kumamoto Factory

Jun.

Established the Kitano Foundation of Lifelong Integrated Education

Sep.

Four-lamp rectangular metal-back sealed beams on GM cars

The Establishment of the Kitano Foundation of Lifelong Integrated Education

 On June 23, 1975, the Kitano Foundation of Lifelong Integrated Education was established. This foundation was made possible through the monetary donation from Chairman Takaharu Kitano. In his youth, Takaharu had to give up his studies due to an illness, so this foundation is designed to provide opportunities for "anyone to study anytime and anywhere" and to promote "lifelong" education fit for the 21st century. Its operations consisted of three pillars: fostering lifelong education, aiding learners in tuition fees, and providing lectures and training workshops.

Relief at the entrance hall of the foundation

Relief at the entrance hall of the foundation

Takaharu Kitano, founder

Takaharu Kitano, founder

1976
Jul.

Continuous manufacturing technology of LEDs was recognized as a success by the Research Development Corporation of Japan

Oct.

Increased capital stock to 3,249,000,000 JPY

The Development of Continuous Manufacturing Technology for High-brightness Red LEDs

 In 1969, Stanley Electric started to develop light-emitting diodes (LEDs). That was one year after the U.S. Apollo spacecraft used LEDs for the first time in the world. Three years later in October 1972, the company was commissioned by the Research Development Corporation of Japan (currently the Japan Science and Technology Agency) to develop continuous manufacturing technology for LEDs into practical use. The technology was an ingenious invention by Dr. Junichi Nishizawa, a Professor at Tohoku University. Being commissioned was an honor, developing this technology into practical use was an extremely difficult task. As a result of hard work, in July 1976, the company successfully developed continuous manufacturing technology for high-brightness red LEDs with the world's highest brightness of 60 mcd (millicandela). In 1977, the company started to mass-produce high-brightness red LEDs.
 The development of continuous manufacturing technology for high-brightness LEDs won an Okochi Memorial Technology Prize in 1979, as well as an Inoue Harushige Prize in July 1982.
 In January 1979, Stanley Electric developed high-brightness pure-green gallium-phosphide (GaP) LEDs, which became a hot seller. Then, in 1984, the company developed 5000-mcd red, 200-mcd green, and 500-mcd yellow LEDs as a milestone achievement in the company's LED development. These LEDs were revolutionary products that offered about twice the brightness of conventional products, so they attracted a lot of attention from domestic and foreign industries. The high-brightness LEDs were originally available in red only, but the addition of green made it possible to use a pair of red and green. This had a great significance and then led to the dramatic expansion of LED's application.
 The company rapidly expanded their application to audio equipment, home appliances, cameras, measuring instruments, terminal equipment, automatic vending machines, and toys by developing products one after another under the catchphrase of "department store for LEDs."

The world's brightest Light-emitting diode (red LED)

The world's brightest Light-emitting diode (red LED)

1977
Jan.

Launched LED numeric indicators

Aug.

Launched the four-lamp rectangular sealed beam (metal-back) approved as the first type designation by Japan's Ministry of Transport

1978
Jan.

Launched the first orange high-brightness LEDs in Japan

Mar.

Total number of all-glass sealed beams produced reached 10 million

Apr.

Increased capital stock to 4,080,000,000 JPY

1979
Jan.

Developed pure green high-brightness LEDs

Sep.

Started the production of liquid crystal displays

Oct.

Established Stanley Electric U.S. Co., Inc. (SUS) in the U.S.A. (relocated to London, Ohio in April 1981)

Oct.

Developed color LCDs

1980
Mar.

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

May

Established Thai Stanley Electric Co., Ltd. (THS)

Jun.

Developed flat fluorescent lamps for LCD backlight illuminations

Aug.

Launched high-brightness numeric indicators series (four color LED)

Aug.

Sponsored the First Stanley Ladies Pro Golf Tournament

Oct.

Concluded a technical assistance agreement with Samlip Industrial Co., Ltd. of South Korea

Okochi Memorial Technology Prize

Okochi Memorial Technology Prize

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

Poster of the First Stanley Ladies Pro Golf Tournament

Poster of the First Stanley Ladies Pro Golf Tournament

Nayoko Yoshikawa, winner of the First Tournament

Nayoko Yoshikawa, winner of the First Tournament

1981
Apr.

Launched LED level meter with 5- and 10-aligned rectangular LEDs

May

Held a general exhibition celebrating the 60th anniversary

May

Takaharu Kitano, Founder and Chairman Emeritus, passed away

Jul.

Concluded a technical assistance agreement with HELLA Australia

Sep.

Opened the Okazaki Factory

Oct.

Launched surface display LEDs in the colors of red, green, yellow, and orange

-

Gyro Sensors on the Honda Electro Gyrocator

Honda Electro Gyrocator

Honda Electro Gyrocator

1982
Apr.

Launched high-sensitivity photodetector, silicon P type photo transistor

Jul.

The development of continuous manufacturing technology for high-brightness LEDs won the 7th Inoue Harushige Prize

1983
Mar.

Developed large display panels using color LCDs

May

Developed 2000-mcd high-brightness red LEDs

Sep.

Increased capital stock to 6,792,000,000 JPY

Oct.

Tsukuba Research Consortium was established

1984
May

Concluded a technical assistance agreement with LUMAX of India

Jul.

Developed 5000-mcd high-brightness red LEDs

Sep.

Opened the Tsukuba Research Laboratory

Dec.

Launched Pure Green, a high-brightness pure green LED with a brightness twice that of conventional models

1985
Jun.

Appointed then-President Takaoki Kitano as Chairman and then-Vice President Toru Teshima President

Sep.

Newly established Management Meeting

Oct.

Developed and launched super high-power IR diodes

-

Developed MR (Multi Reflector) headlamps

The Development of MR Headlamps

 In 1985, Stanley Electric successfully commercialized multi-reflector (MR) headlamps. MR headlamps did not have lens ridges on their front glass surface. Their reflectors (mirrors) had light diffusion and photometric functions, which conventionally were provided by lens ridges, and their front glasses simply functioned as a see-through cover. They were the world's first headlamps without lens ridges as well as the world's first to have reflectors that were created using CAD/CAM.
 Later, this technology was also applied to the development of "freeform surface headlamps". It was a historic technology that allowed the evolution of headlamps from functional parts to design parts, and to this day still remains the mainstream in headlamp design.

Multi-Reflector (MR) headlamps without ridges for light distribution

Multi-Reflector (MR) headlamps without ridges for light distribution

1986
Feb.

The high power IR LEDs won an award at the Nikkei Superior Products and Services Awards

Mar.

The development and mass-production of two-layer guest-host large color LCDs won the technology prize at the 32nd Okochi Memorial Technology Prize

Aug.

Started the mass production of LED high mounted stop lamps

Aug.

Opened the Utsunomiya Technical Center

Nov.

Established II Stanley Co., Inc. (IIS)

-

Strobes on the Utsurun Desu, the first-generation film-with-lens camera of FUJIFILM Corporation (first in Japan)

Strobes on Utsurun Desu FLASH, a film-with-lens camera (1987 model)

Strobes on Utsurun Desu FLASH, a film-with-lens camera (1987 model)

The Development and Manufacturing of Color LCDs That Drew the World's Attention

 Starting research on LCDs in 1975, Stanley Electric was a late starter in their development. Mainstream LCDs at that time were twisted nematic (TN) type, where the liquid crystals were sandwiched between two polarizers, and their display color was limited to one. With an aim of advancing to a leading position in the development race by developing a principle for producing a clear color, the company sought for a collaborative development with the person who first introduced liquid crystal display to Japan: Professor Masanobu Wada of Tohoku University.
 Six years later, the company finally developed the world's first two-layer guest-host (GH) LCD that allowed color display, and then began its production and sales in full swing. This two-layer GH LCD was capable of multi-color display, so its potential for wider applications in the information industries was very high, with automotive displays being one of them. Immediately after it was unveiled, this color LCD attracted attention of automotive manufacturers from around the world and was selected for France's Renault R-11 compact sedan. Afterward, it was used as dashboard displays for the Toyota Corona and the Honda Accord to the limelight of various industries. In 1986, the company's development and mass-production of two-layer guest-host large color LCDs won a technology prize at the 32nd Okochi Memorial Prizes. This was the second honorable prize that the company's iconic optoelectronics product received, following the LEDs at the 26th edition of the Prizes.

Large color LCD panel on the Toyota Corona dashboards

Large color LCD panel on the Toyota Corona dashboards

1987
Mar.

Developed LED print heads

Apr.

Amended the mandatory retirement system to extend the retirement age to 60

Sep.

Fire broke out at the Semiconductor Plant 1 of Hatano Factory, and the Building 2 was completely destroyed

Oct.

Issued bonds with subscription warrant in US dollars and listed on the London Stock Exchange

Dec.

Established Asian Stanley International Co., Ltd. (ASI)

The Complete Destruction of the Hatano Factory's Building 2 by Fire

 On September 11, 1987, a fire broke out at the Semiconductor Plant 1 in Building 2 of the Hatano Factory. Although there were no casualties, Building 2 was completely burned down. The fire was probably caused by the overheating of parts of photoconductor production facilities.
 Immediately after the fire was extinguished, employees carried out restoration work for Building 2 under the slogan of "don't stop the customers' production lines," and as a result, automotive lighting equipment lines miraculously resumed production quickly within less than two months.

Hatano Factory Building 2 after the fire

Hatano Factory Building 2 after the fire

Members of the Restoration Countermeasures Committee giving instructions on emergency measures in response to a fire

Members of the Restoration Countermeasures Committee giving instructions on emergency measures in response to a fire

The newly completed Hatano Factory Building 2

The newly completed Hatano Factory Building 2

1988
Jun.

Launched DN-6, an information system development 6-year plan

Jul.

Acquired the management rights for IDESS S.A. of France and renamed it STANLEY-IDESS S.A.S. (SID)

Jul.

Capital stock exceeded 10 billion JPY

1989
-

MR headlamps on the Honda Accord and the Accord Inspire

MR headlamps on the Honda Accord Inspire, the first application

MR headlamps on the Honda Accord Inspire, the first application

1990
Apr.

Launched rectangular halogen all-glass sealed beams

1971
Dec.

Launched light-emitting diodes (red LEDs)

1972
Nov.

Launched miniature strobe for photographs

1973
Apr.

Increased capital stock to 2,035,000,000 JPY

Apr.

Launched green LEDs

Aug.

Opened the Hiroshima Factory

Dec.

Started to manufacture all-glass sealed beams

1975
Jan.

Launched yellow LEDs

Feb.

Opened the Kumamoto Factory

Jun.

Established the Kitano Foundation of Lifelong Integrated Education

The Establishment of the Kitano Foundation of Lifelong Integrated Education

 On June 23, 1975, the Kitano Foundation of Lifelong Integrated Education was established. This foundation was made possible through the monetary donation from Chairman Takaharu Kitano. In his youth, Takaharu had to give up his studies due to an illness, so this foundation is designed to provide opportunities for "anyone to study anytime and anywhere" and to promote "lifelong" education fit for the 21st century. Its operations consisted of three pillars: fostering lifelong education, aiding learners in tuition fees, and providing lectures and training workshops.

Relief at the entrance hall of the foundation

Relief at the entrance hall of the foundation

Takaharu Kitano, founder

Takaharu Kitano, founder

Sep.

Four-lamp rectangular metal-back sealed beams on GM cars

1976
Jul.

Continuous manufacturing technology of LEDs was recognized as a success by the Research Development Corporation of Japan

The Development of Continuous Manufacturing Technology for High-brightness Red LEDs

 In 1969, Stanley Electric started to develop light-emitting diodes (LEDs). That was one year after the U.S. Apollo spacecraft used LEDs for the first time in the world. Three years later in October 1972, the company was commissioned by the Research Development Corporation of Japan (currently the Japan Science and Technology Agency) to develop continuous manufacturing technology for LEDs into practical use. The technology was an ingenious invention by Dr. Junichi Nishizawa, a Professor at Tohoku University. Being commissioned was an honor, developing this technology into practical use was an extremely difficult task. As a result of hard work, in July 1976, the company successfully developed continuous manufacturing technology for high-brightness red LEDs with the world's highest brightness of 60 mcd (millicandela). In 1977, the company started to mass-produce high-brightness red LEDs.
 The development of continuous manufacturing technology for high-brightness LEDs won an Okochi Memorial Technology Prize in 1979, as well as an Inoue Harushige Prize in July 1982.
 In January 1979, Stanley Electric developed high-brightness pure-green gallium-phosphide (GaP) LEDs, which became a hot seller. Then, in 1984, the company developed 5000-mcd red, 200-mcd green, and 500-mcd yellow LEDs as a milestone achievement in the company's LED development. These LEDs were revolutionary products that offered about twice the brightness of conventional products, so they attracted a lot of attention from domestic and foreign industries. The high-brightness LEDs were originally available in red only, but the addition of green made it possible to use a pair of red and green. This had a great significance and then led to the dramatic expansion of LED's application.
 The company rapidly expanded their application to audio equipment, home appliances, cameras, measuring instruments, terminal equipment, automatic vending machines, and toys by developing products one after another under the catchphrase of "department store for LEDs."

The world's brightest Light-emitting diode (red LED)

The world's brightest Light-emitting diode (red LED)

Oct.

Increased capital stock to 3,249,000,000 JPY

1977
Jan.

Launched LED numeric indicators

Aug.

Launched the four-lamp rectangular sealed beam (metal-back) approved as the first type designation by Japan's Ministry of Transport

1978
Jan.

Launched the first orange high-brightness LEDs in Japan

Mar.

Total number of all-glass sealed beams produced reached 10 million

Apr.

Increased capital stock to 4,080,000,000 JPY

1979
Jan.

Developed pure green high-brightness LEDs

Sep.

Started the production of liquid crystal displays

Oct.

Established Stanley Electric U.S. Co., Inc. (SUS) in the U.S.A. (relocated to London, Ohio in April 1981)

Oct.

Developed color LCDs

1980
Mar.

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

Okochi Memorial Technology Prize

Okochi Memorial Technology Prize

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

The development of continuous manufacturing technology for high-brightness LEDs won the 26th Okochi Memorial Technology Prize

May

Established Thai Stanley Electric Co., Ltd. (THS)

Jun.

Developed flat fluorescent lamps for LCD backlight illuminations

Jul.

Launched high-brightness numeric indicators series (four color LED)

Aug.

Sponsored the First Stanley Ladies Pro Golf Tournament

Poster of the First Stanley Ladies Pro Golf Tournament

Poster of the First Stanley Ladies Pro Golf Tournament

Nayoko Yoshikawa, winner of the First Tournament

Nayoko Yoshikawa, winner of the First Tournament

Oct.

Concluded a technical assistance agreement with Samlip Industrial Co., Ltd. of South Korea

1981
Apr.

Launched LED level meter with 5- and 10-aligned rectangular LEDs

May

Held a general exhibition celebrating the 60th anniversary

May

Takaharu Kitano, Founder and Chairman Emeritus, passed away

Jul.

Concluded a technical assistance agreement with HELLA Australia

Sep.

Opened the Okazaki Factory

Oct.

Launched surface display LEDs in the colors of red, green, yellow, and orange

-

Gyro Sensors on the Honda Electro Gyrocator

Honda Electro Gyrocator

Honda Electro Gyrocator

1982
Apr.

Launched high-sensitivity photodetector, silicon P type photo transistor

Jul.

The development of continuous manufacturing technology for high-brightness LEDs won the 7th Inoue Harushige Prize

1983
Mar.

Developed large display panels using color LCDs

May

Developed 2000-mcd high-brightness red LEDs

Sep.

Increased capital stock to 6,792,000,000 JPY

Oct.

Tsukuba Research Consortium was established

1984
May

Concluded a technical assistance agreement with LUMAX of India

Jul.

Developed 5000-mcd high-brightness red LEDs

Sep.

Opened the Tsukuba Research Laboratory

Dec.

Launched Pure Green, a high-brightness pure green LED with a brightness twice that of conventional models

1985
Jun.

Appointed then-President Takaoki Kitano as Chairman and then-Vice President Toru Teshima President

Sep.

Newly established Management Meeting

Oct.

Developed and launched super high-power IR diodes

-

Developed MR (Multi Reflector) headlamps

The Development of MR Headlamps

 In 1985, Stanley Electric successfully commercialized multi-reflector (MR) headlamps. MR headlamps did not have lens ridges on their front glass surface. Their reflectors (mirrors) had light diffusion and photometric functions, which conventionally were provided by lens ridges, and their front glasses simply functioned as a see-through cover. They were the world's first headlamps without lens ridges as well as the world's first to have reflectors that were created using CAD/CAM.
 Later, this technology was also applied to the development of "freeform surface headlamps". It was a historic technology that allowed the evolution of headlamps from functional parts to design parts, and to this day still remains the mainstream in headlamp design.

Multi-Reflector (MR) headlamps without ridges for light distribution

Multi-Reflector (MR) headlamps without ridges for light distribution

1986
Feb.

The high power IR LEDs won an award at the Nikkei Superior Products and Services Awards

Mar.

The development and mass-production of two-layer guest-host large color LCDs won the technology prize at the 32nd Okochi Memorial Technology Prize

The Development and Manufacturing of Color LCDs That Drew the World's Attention

 Starting research on LCDs in 1975, Stanley Electric was a late starter in their development. Mainstream LCDs at that time were twisted nematic (TN) type, where the liquid crystals were sandwiched between two polarizers, and their display color was limited to one. With an aim of advancing to a leading position in the development race by developing a principle for producing a clear color, the company sought for a collaborative development with the person who first introduced liquid crystal display to Japan: Professor Masanobu Wada of Tohoku University.
 Six years later, the company finally developed the world's first two-layer guest-host (GH) LCD that allowed color display, and then began its production and sales in full swing. This two-layer GH LCD was capable of multi-color display, so its potential for wider applications in the information industries was very high, with automotive displays being one of them. Immediately after it was unveiled, this color LCD attracted attention of automotive manufacturers from around the world and was selected for France's Renault R-11 compact sedan. Afterward, it was used as dashboard displays for the Toyota Corona and the Honda Accord to the limelight of various industries. In 1986, the company's development and mass-production of two-layer guest-host large color LCDs won a technology prize at the 32nd Okochi Memorial Prizes. This was the second honorable prize that the company's iconic optoelectronics product received, following the LEDs at the 26th edition of the Prizes.

Large color LCD panel on the Toyota Corona dashboards

Large color LCD panel on the Toyota Corona dashboards

Aug.

Started the mass production of LED high mounted stop lamps

Aug.

Opened the Utsunomiya Technical Center

Nov.

Established II Stanley Co., Inc. (IIS)

-

Strobes on the Utsurun Desu, the first-generation film-with-lens camera of FUJIFILM Corporation (first in Japan)

Strobes on Utsurun Desu FLASH, a film-with-lens camera (1987 model)

Strobes on Utsurun Desu FLASH, a film-with-lens camera (1987 model)

1987
Mar.

Developed LED print heads

Apr.

Amended the mandatory retirement system to extend the retirement age to 60

Sep.

Fire broke out at the Semiconductor Plant 1 of Hatano Factory, and the Building 2 was completely destroyed

The Complete Destruction of the Hatano Factory's Building 2 by Fire

 On September 11, 1987, a fire broke out at the Semiconductor Plant 1 in Building 2 of the Hatano Factory. Although there were no casualties, Building 2 was completely burned down. The fire was probably caused by the overheating of parts of photoconductor production facilities.
 Immediately after the fire was extinguished, employees carried out restoration work for Building 2 under the slogan of "don't stop the customers' production lines," and as a result, automotive lighting equipment lines miraculously resumed production quickly within less than two months.

Hatano Factory Building 2 after the fire

Hatano Factory Building 2 after the fire

Members of the Restoration Countermeasures Committee giving instructions on emergency measures in response to a fire

Members of the Restoration Countermeasures Committee giving instructions on emergency measures in response to a fire

The newly completed Hatano Factory Building 2

The newly completed Hatano Factory Building 2

Oct.

Issued bonds with subscription warrant in US dollars and listed on the London Stock Exchange

Dec.

Established Asian Stanley International Co., Ltd. (ASI)

1988
Jun.

Launched DN-6, an information system development 6-year plan

Jul.

Acquired the management rights for IDESS S.A. of France and renamed it STANLEY-IDESS S.A.S. (SID)

Jul.

Capital stock exceeded 10 billion JPY

1989
-

MR headlamps on the Honda Accord and the Accord Inspire

MR headlamps on the Honda Accord Inspire, the first application

MR headlamps on the Honda Accord Inspire, the first application

1990
Apr.

Launched rectangular halogen all-glass sealed beams